Laritza Lopez

Laritza Lopez is the founder and CEO of Purple Group, assumed name for Lopez Martin & Associates, a full-service, award-winning strategic marketing communications and advertising firm that provides Hispanic marketing, multicultural marketing and total market expertise.

Laritza has over 25 years of marketing communications, advertising, management and operations experience having served in a range of marketing, management, advertising and COO/CMO positions at large Fortune 500 firms. She has an extensive general management and marketing background in nonprofit and education sectors.

Her experience extends both domestically and internationally, with an excellent track-record of building brands, developing new markets, rebuilding business sectors, growing business units and developing systems, operations and marketing infrastructures. Laritza has established and managed successful businesses in Canada, Europe, Latin America and the United States.

Laritza received a Bachelor of Business Administration with a concentration in Marketing and Management and a minor in communications from Loyola University Chicago. Additionally, she completed the Harvard School of Business, Summer Venture in Management Program, and continues her education as part of the Google Engage Program, conferences, industry participation and self-learning.

Laritza lives in Chicago with husband Ruben, their two children Faro and Lila, and the family dog, Blu.